Marketing of breast milk substitutes

The World Health Organization (WHO) has developed an international code on the marketing of infant formulas (external link). The aim of the code is to contribute to the provision of safe and adequate nutrition for infants and to protect and promote breast-feeding by ensuring the proper use of breast-milk substitutes.

This code has not yet been introduced to this country, although the Baby Feeding Law Group (external link) are currently campaigning for the code to be implemented in the UK in its entirety. The Code and Resolutions include a ban on advertising and promotion of all formulas and give health workers responsibility for advising parents.

UNICEF has produced a guide to working within the code for health workers.

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